What information we collect when you use the site and which not: Google Analytics and traffic data analysis
Like all those who have a site and use it to sell or promote something, we are interested in knowing who visits the site, what they look at and where it comes from. This thing in technical terms is called “traffic data analysis” and to do it we use Google Analytics – here the information on privacy and the protection of personal data .
What information we collect
Google Analytics has a lot of very advanced features that allow you to know a lot of things about who visits a site. We only use it to know the essential things: who visits the site – language, location, device, browser and operating system – what they watch – classic traffic data: page views, average time, ranking of the most viewed pages, etc. – and where does it come from – so-called referrals: if you come from Facebook, Google, the newsletter and so on.
All the information that Google Analytics collects comes to us anonymously. This means that we do not know your name, where you live, what is your email address, which pages you have seen, how long you have been on the site and where you have come from but only that tot people in a certain period of time have arrived on the site. site, there have been a while, have seen certain pages and so on.
Which ones are not
Instead we do not use Google Analytics to collect information to be used for advertising, so in our Google Analytics account all the functions that are used to advertise on the internet are disabled. Another thing we don’t use is a feature called User ID , which basically allows you to track who uses the benches site when they change devices: first computer, then phone, then tablet and so on.
We’ve also limited the things Google Analytics can know about you by using a technique called IP anonymization . In practice this means that when you use the site Google Analytics hides part of the information about your geographical position, and that when we go to see where the users of the site are, the information we see is a little less precise. Patience, that’s fine too.
Where is this information
The information that Google Analytics collects is on Google Analytics and nowhere else. This means that it is Google that keeps the information and that we do not make copies stored elsewhere, neither on our computers nor printed on our desks. When we want to look at traffic data we go to Google Analytics and look at it from there.
Who has access to this information
Right now there are two people who have access to our Google Analytics account: Teresa Romano and Marco Testini. No one else has access to this account and the information it contains, and we do not share this information in any way with anyone else or any other service.
How to block Google Analytics
If you don’t want Google Analytics to tell us these things about you, you can use this extension made available by Google : it is there for all major browsers. If you want you can also look at the information that Google makes available on the privacy and data protection of Google Analytics .
When you join our mailing list, we ask for your consent to use your email address for advertising on Facebook. Here’s how we use it if you agree.
In order not to show you advertisements that you are not interested in
If you give us your consent to use your email address we can exclude you from these advertising campaigns that do not interest you and avoid showing you unnecessary advertising.
To show you advertisements that maybe you are interested in
We do not yet advertise on Facebook specifically for mailing list subscribers, but we may decide to do so in the future. For example, maybe we wrote a post that we think interests you in a particular way: if you give us your consent we can give your email address to Facebook to say “hey, show him this post, we think he likes it”.
On the site we have installed the Facebook pixel. Here’s what we use it for and what you need to do if you don’t want to be tracked.
How we use the Facebook pixel and how we plan to use it in the future
At this moment, the Facebook pixel serves us above all to track the results of the advertising campaigns we do on Facebook. In the future, we could also use it to do other things, such as showing those who visit the site or a page of the site a specific advertisement on Facebook – the famous retargeting.
What personal information we collect
None. The Facebook pixel helps us keep track of what you do when you arrive on our site from Facebook. Maybe you clicked on one of our advertisements: what did you do next? Did you arrive on the page that interested us, did you do that thing we hoped you would do or did you give up and move on to something else, did you click on one button or another? Things like that.
However, Facebook does not show us this information explicitly, it only shows us the data in an anonymous form. So we don’t know that you – name, surname, email address, this is your Facebook profile – have done this and that, but just how many people have done something in a certain period of time.
If you want to know more go to the Facebook documentation page dedicated to the GDPR and look for the parts dedicated to the pixel – unfortunately we cannot link them directly, because there is no way to do this.
Where is this information
The information that the Facebook pixel collects is on Facebook and nowhere else. This means that Facebook keeps the information and that we do not make copies stored elsewhere, neither on our computers nor printed on our desks. When we want to look at the data collected by the pixel we go to the Facebook Business Manager and look at it from there.
Who has access to this information
Right now there are two people who have access to our Facebook Business Manager: Teresa Romano and Marco Testini. No one else has access to this account and the information it contains, and we do not share this information in any way with anyone else or any other service.
How to block the Facebook pixel
Would you like to know more?
If there is something you did not understand, write an email to firstname.lastname@example.org.